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Head of Influencer Marketing - Dundee, UK

£45k - £65k - Video Games - Marketing
Ref: 406 Date Posted: Monday 14 Jun 2021
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LOCATION We are looking for a candidate in any of these locations: Oslo, Berlin, Wroclaw or Warsaw.

Join YoYo Games and help shape the future of game development!

Since their humble beginnings, YoYo Games has been propelling the dreams of aspiring game developers into reality with GameMaker Studio. From their HQ in Dundee, Scotland, YoYo Games heroes behind the scenes have built a family of products that break down industry barriers, allowing anyone to create high quality games. Increasing demand for GameMaker is driving their current expansion, which includes a Head of Influencer Marketing.

YoYo Games are looking for a commercially astute, ambitious individual that can bring fresh and innovative thinking to YoYo Games who will expand their content plans, shape projects and execute campaigns. Ideally, this person will have a deep understanding of marketing content, strategies, partnerships, social media, influencers and production, as they will play a huge role in shaping the perception of YoYo Games.
 

Key responsibilities

  • Develop and execute influencer marketing strategies worldwide
  • Identify and establish influencer and ambassador partnerships worldwide
  • Lead influencer seeding strategies and guideline creation to maintain messaging & brand standards
  • Track the effectiveness of global engagement and action insights to maximise opportunities
  • Analyze influencer campaign performance to provide valuable insights
  • Oversee budget management and ensure deadlines and are met
  • Develop KPI frameworks that meet business goals
  • Keep abreast of emerging technologies, influencers and trends
  • Understand the finance processes to ensure accuracy with client billing and supplier payments

Skills and Experience

  • Minimum 5 years experience driving influencer marketing - preferably in gaming
  • Understanding of gaming
  • Strong network and knowledge of the gaming influencer industry
  • Successful track record of delivering influencer marketing campaigns
  • Strong understanding of influencer marketing, and the data & social statistics behind it
  • Proven ability to negotiate legal contracts with influencers
  • Proactive & hungry mindset, bringing fresh ideas and improvements to the table without being asked
  • Deep knowledge of global and relevant local social platforms, social publishing tools, and social listening tools

 

Special Move acts as an employment agency for permanent recruitment