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Growth Hacker Manager - Dundee, UK

£37k - £68k - Video Games - Sales & Business Development
Ref: 405 Date Posted: Monday 18 Oct 2021
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Location: We are looking for a candidate who is based in any of the following cities: Oslo - Dundee - Wroclaw.

Join YoYo Games and help shape the future of game development!

From their humble beginnings, YoYo Games has been propelling the dreams of aspiring game developers into reality with GameMaker Studio. From their HQ in Dundee, Scotland, YoYo Games heroes behind the scenes have built a family of products that break down industry barriers, allowing anyone to create high quality games. Increasing demand for GameMaker is driving their current expansion, which includes a Growth Marketing Manager.

We are looking for

A superstar who will most of all increase conversion within the sales funnel but also shape and execute upselling strategy. They will play a substantial role in shaping the perception of YoYo Games, and will coordinate with creative minds to shape, implement, analyse and optimise campaigns across multiple channels.

 

Responsibilities

  • In-depth understanding of the life-cycle of customers for GameMaker, and identify opportunities for growth and optimization of the sales funnel
  • Integrate multiple data sources to create a 360-degree view of our users, community health and prospect funnel
  • Analyze, recommend and lead the implementation of improvement initiative
  • Scaling and automating growth processes
  • Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
  • Test strategies, analyze results, optimize accordingly and develop ways to scale
  • Investigate and test new channels to communicate with potential users
  • Work cross-functionally with other teams to meet ambitious growth targets

Requirements

  • Minimum 3 years of experience in B2C Growth Marketing
  • Strong growth track record, with samples and results of past campaigns
  • The ability to think strategically and develop comprehensive, data-driven marketing plans
  • Hands-on experience with web analytics, A/B testing tools and marketing automation tools
  • Empathetic understanding of how people react to advertising
  • Outstanding analytical and problem solving skills

Special Move acts as an employment agency for permanent recruitment