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Online Marketing Manager - EXCLUSIVE to Specialmove - Netherlands
Attractive Package, bonus & benefits.
Ref: 217 Date Posted Saturday 04 Feb 2012

Lead by an exceptional management team our client has swiftly established itself as a leading global publisher & distributor of online titles including many household MMO & Social Games.

This is a rare opportunity to join a relatively young yet highly successful digital gaming business offering excellent opportunities for career progression, personal development and reward.

NB Relocation Support will be considered for suitable candidates

Skills and Experience Required:

• 2+ Years Professional experience of internet marketing ideally with a successful gaming, entertainment or e-commerce business
• Evidence of consistently developing and executing marketing campaigns which have successfully, and cost effectively increased customer acquisition, retention and revenues

• Broad E-Marketing Skillset & Knowledge including SEO, PPC, Affiliate Marketing, Email Marketing, Usability, Conversion Marketing, Email Marketing
• Highly Analytical and Numerate – able to quickly identify trends and identify effective actions to improve results
• Bias to Action

• Business Studies or Marketing qualifications to at least A-level standard or equivalent
• Strong commercial and personal interest in MMO games


Core Responsibilities:

• Design successful user acquisition and retention programs
• Develop Marketing and PR plans and ensure that project timelines are being adhered to and identify risks early
• Design, manage and implement Internet marketing programs
o Display Advertising
o Affiliate Marketing
o Paid Search Marketing
o Social Media Marketing
o Search Engine Optimization
o Conversion Funnel Optimization
o Email Marketing

• Analyze and report performance
• Optimize advertising campaigns to reach set goals
• Design and manage marketing tools: banners, landing pages and email programs
• Manage the marketing budget.
• Manage PR and communications
• Submit weekly reports to the General Manager
• Support the Game Manager and Head of Publishing and work closely with the remote payments and community teams
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